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Introduction
Overview of the Unit
Welcome to English for Business & Entrepreneurship (Video 1) (3:39)
Course Introduction Part I - Course Overview (Video 2) (4:21)
Course Introduction Part II - Using the Course Site (Video 3) (4:22)
What is Entrepreneurship?
What is Entrepreneurship? (Video 4 Part 1) (2:06)
Video/Listening: Elon Musk's Journey to Mars (1:28)
What is Entrepreneurship? (Video 4 Part 2) (5:34)
Game 1: Unit 1 Vocabulary Flashcards
Language Focus - Reading Skills (Video 5 Part 1) (2:26)
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis
ADVANCED: Entrepreneurship seen as a solution to South Africa’s unemployment crisis
Language Focus - Reading Skills (Video 5 Part 2) (5:32)
Why Entrepreneurship?
Why Entrepreneurship? (Video 6 Part 1) (6:45)
Why Entrepreneurship? (Video 6 Part 2) (2:14)
Ideas, Products, and Opportunities (Video 7) (6:52)
Women taxi startups gaining speed globally
African women entrepreneurs think big and share dreams
Reading Analysis: African women entrepreneurs think big and share dreams (16:34)
“This recent grad brewed a startup by managing the details”
Reading Analysis: “This recent grad brewed a startup by managing the details” (7:47)
Products
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1) (7:24)
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2) (2:37)
Startups
Deciding on a Type of Startup (Video 9 Part 1) (5:53)
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2) (3:17)
Risk, Failure, and Important Steps (Video 10 Part 1) (4:17)
Risk, Failure, and Important Steps (Video 10 Part 2) (4:19)
Language Focus - Comparative Structures (Video 11 Part 1) (4:49)
Language Focus - Comparative Structures (Video 11 Part 2) (2:30)
Language Focus - Comparative Structures (Video 11 Part 3) (2:59)
Additional Resources and Exercises
Reading: Young Entrepreneurs Win Million-Dollar Prize (2:54)
Reading Analysis: Young Entrepreneurs Win Million-Dollar Prize (20:46)
Reading: “Many paths lead to successful business startups”
Reading Analysis: “Many paths lead to successful business startups” (16:09)
Reading: “Entrepreneurs find new ways to address housing shortages"
Reading Analysis: “Entrepreneurs find new ways to address housing shortages" (17:29)
Reading: Video: “Ludwick Marishane: A bath without water”
Reading: “Broadway rallies to save a beloved diner"
Reading Analysis: “Broadway rallies to save a beloved diner" (19:56)
Reading: Game: Unit 1 Vocabulary Flashcards
Introduction
Overview of the Unit
Market Research
Market Research and Testing to Identify Opportunities (Video 1) (6:10)
Game 1: Unit 2 Vocabulary Flashcards
BASIC: Washington state's new apple joining a changing industry
ADVANCED: Washington state's new apple joining a changing industry
Informal Research - Advantages and Disadvantages (Video 2) (5:08)
Formal Research - Advantages and Disadvantages (Video 3 Part 1) (2:52)
Formal Research - Advantages and Disadvantages (Video 3 Part 2) (4:05)
Surveys
Language Focus - Listening Strategies (Video 4 Part 1) (4:51)
Language Focus - Listening Strategies (Video 4 Part 2) (2:54)
BASIC: Bugs are the new food
ADVANCED: Bugs are the new food
Creating a Survey (Video 5 Part 1) (6:03)
Creating a Survey (Video 5 Part 2) (4:32)
Language Focus - Questions and Intonation (Video 6 Part 1) (2:53)
Language Focus - Questions and Intonation (Video 6 Part 2) (4:55)
Language Focus: Sample questions and intonation (2:15)
Reading: Samples of Question Forms and Intonation (for Assessment 1)
Data
Collecting Data (Video 7) (5:15)
Evaluating Results (Video 8) (6:51)
Completing Assessment 2 (Video 9 Part 1) (6:08)
Completing Assessment 2 (Video 9 Part 2) (1:51)
Reading: Assessment 2 Model
Additional Resources and Exercises (Not Required)
Reading: “Taiwanese business seeks specialized markets”
Reading: “People who bring their own grocery bags are more likely to buy junk food”
Reading: Game: Unit 2 Vocabulary Flashcards
Introduction
Reading: Overview of Unit 3
Why write a business plan?
Why write a business plan? (Video 1) (4:19)
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1) (5:04)
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2) (4:14)
Reading: BASIC: Nigeria's Wecyclers work for reusable future in Lagos
Reading: ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos
Business description, including management and operations (Video 3) (5:18)
Marketing
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1) (3:48)
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2) (3:46)
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3) (3:13)
Reading: BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach
Reading: ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach
Marketing: Part II: Business Plan (Video 5 Part 1) (5:23)
Marketing: Part II: Business Plan (Video 5 Part 2) (3:22)
Additional Resources and Exercises (Not Required)
Reading: “50 business ideas you can start for under $100"
Reading: "Chilean government seeks to boost female-led start-ups"
Reading: Game: Unit 3 Vocabulary Flashcards
Financials
Financials: Part I: Startup Costs, Operating Costs & Sales Projections (Vocabulary & concept focus) (Video 6) (5:16)
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7) (6:34)
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1) (4:03)
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2) (3:17)
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3) (3:46)
Strategic Language Focus - Describing Financials (Video 9) (5:55)
Creating a brief business plan (Video 10 Part 1) (3:19)
Creating a brief business plan (Video 10 Part 2) (3:44)
Reading: Template and Model for Brief Business Plans (for Assessment 2)
Additional Resources and Exercises (Not Required)
Reading: It's a startup world!
Game: Unit 3 Vocabulary Flashcards
Financing a Business
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 1) (4:32)
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2) (3:10)
Debt-Financing: Bank Loans and Microloans (Video 2 Part 1) (4:26)
Debt-Financing: Bank Loans and Microloans (Video 2 Part 2) (3:10)
Reading: Poll: Businesses Designed to Help India's Poor Attract Overseas Investors
Equity-Financing: Venture Capital (Video 3 Part 1) (5:08)
Equity-Financing: Venture Capital (Video 3 Part 2) (2:41)
Finding Investors in the Social Network (Video 4) (4:56)
Crowdfunding (Video 5 Part 1) (4:15)
Crowdfunding (Video 5 Part 2) (3:57)
Listening: Crowd-sourced funding provides kickstart to new business ventures (2:37)
Making a Pitch to Attract Investors (Video 6 Part 1) (5:03)
Making a Pitch to Attract Investors (Video 6 Part 2) (5:39)
Creating an Effective Hook (Video 7 Part 1) (5:31)
Creating an Effective Hook (Video 7 Part 2) (4:19)
Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8) (5:49)
Listening: How to Pitch a Business (2:14)
Quiz: Check Your Understanding: "How to Pitch a Business"
Persuasive Pitch, Two Samples (3:36)
Reading: Instructions for Assessment 2: Persuasive Elevator Pitch
Reading: Sample Elevator Pitch and Elevator Pitch Template
Course Conclusion (2:06)
Additional Resources and Exercises (Not Required)
Reading: BASIC: Tech startups boom in India, attract big investments
Reading: ADVANCED: Tech startups boom in India, attract big investments
Reading: "Crowdfunding for business growing in Africa"
Reading: "The original social network: How global diasporas can mean big business"
Reading: Game: Unit 4 Vocabulary Flashcards
Reading: “50 business ideas you can start for under $100"
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